Carrico looks for content that is intriguing, through social media and news reports, and posts it to the agency Facebook page. "We try to post as much from Selective as we can because they do a good job of posting relevant news for us to share to our clients," said Carrico.
Sharing content on your agency social media pages shows clients and prospects that you care about things that are important to them. It can build relationships, without using hard-sell tactics. What's more, sharing digital content regularly can brand you as a subject matter expert. A key reason we create these valuable articles and infographics is to support you, our agency partner.
If you would like to be featured on Selective's agency spotlight in News You Can Use, continue to share and post content from social.selective.com or our Facebook, LinkedIn, or Twitter page.