Zach Mefferd, agency principal of CoverageDirect, a Selective insurance agency partner in Iowa, spends about 30 minutes each week planning out the insurance agency’s social media content for the week. These few minutes, he said, allow him to compete with captives and direct writers when they normally wouldn’t have the budget to do so.
“For $10-$20 a day, we can be in front of thousands of engaged and targeted potential clients every day. You simply can’t beat that value,” Mefferd said.
CoverageDirect has been highly active in sharing Selective digital content to its insurance agencies social media audience. Why are they so active on social media? Mefferd said social media allows for them to be in front of clients and prospects as much as possible. “People don’t buy insurance until something triggers a need,” said Mefferd. “Social media allows us to inexpensively be in front a large audience until that trigger happens.”
Being active on social networks lets prospects and customers “see me. I’m not just Zach Mefferd, the principal and co-founder of CoverageDirect. I’m Zach the dad, Zach the husband, Zach the guy who likes sprint car racing and Iowa State athletics. They see who I am outside of being their insurance guy, which I think is a benefit in building that relationship.”
“When you take a step back and look at what we’re actually doing, all we’re trying to do is make buying and managing insurance as easy as possible,” explained Mefferd.
Selective makes sharing content easy for you. We post valuable, sharable articles and infographics on our social media pages on Facebook, LinkedIn and Twitter three times a week. We encourage you, our insurance agents, to share these posts on your own social media page.
And if you’re looking for articles on consumer topics such as flooding or tips on building a home, Selective also offers a library of searchable and easily shareable articles on social.selective.com.
Sharing content like this on your social media pages shows clients and prospects that you care about things that are important to them. It can build relationships, without using hard-sell tactics. What’s more, sharing digital content regularly can brand you as a subject matter expert. In fact, a key reason we created these valuable articles and infographics is to support you, our agency partner.
If you would like to be featured in our agent spotlight, continue to share and post content from social.selective.com or our Facebook, LinkedIn, or Twitter page.
“For $10-$20 a day, we can be in front of thousands of engaged and targeted potential clients every day. You simply can’t beat that value,” Mefferd said.
CoverageDirect has been highly active in sharing Selective digital content to its insurance agencies social media audience. Why are they so active on social media? Mefferd said social media allows for them to be in front of clients and prospects as much as possible. “People don’t buy insurance until something triggers a need,” said Mefferd. “Social media allows us to inexpensively be in front a large audience until that trigger happens.”
Being active on social networks lets prospects and customers “see me. I’m not just Zach Mefferd, the principal and co-founder of CoverageDirect. I’m Zach the dad, Zach the husband, Zach the guy who likes sprint car racing and Iowa State athletics. They see who I am outside of being their insurance guy, which I think is a benefit in building that relationship.”
“When you take a step back and look at what we’re actually doing, all we’re trying to do is make buying and managing insurance as easy as possible,” explained Mefferd.
Selective makes sharing content easy for you. We post valuable, sharable articles and infographics on our social media pages on Facebook, LinkedIn and Twitter three times a week. We encourage you, our insurance agents, to share these posts on your own social media page.
And if you’re looking for articles on consumer topics such as flooding or tips on building a home, Selective also offers a library of searchable and easily shareable articles on social.selective.com.
Sharing content like this on your social media pages shows clients and prospects that you care about things that are important to them. It can build relationships, without using hard-sell tactics. What’s more, sharing digital content regularly can brand you as a subject matter expert. In fact, a key reason we created these valuable articles and infographics is to support you, our agency partner.
If you would like to be featured in our agent spotlight, continue to share and post content from social.selective.com or our Facebook, LinkedIn, or Twitter page.
