Being active on social media is a great way for agencies to build relationships with insurance clients and prospects and establish themselves as an engaged member in their communities and industry. A prime example of this strategy is HAWK Advisers, who, as noted on their website, is "independent by nature" - pointing out the value of the independent agent to the customer/business and noting the agency's focus on making the process more "natural". We spoke with Rebecca Griffith, Client Engagement and Marketing Associate at HAWK Advisers, about the social media strategy this Selective agency partner pursues:
How often does your insurance agency try to post on social media?
Our agency posts on Facebook five times per week and LinkedIn three times per week. We find it important to consistently create and share content that not only helps bring awareness to subjects our clients can benefit from - but also share about the wonderful community we are a part of, Roanoke, VA!
What social media platforms does your insurance agency most frequently post on?
The platforms we are currently active on are Facebook and LinkedIn. We love Facebook to engage with our local businesses and local community members. We utilize LinkedIn to share emerging trends. Our advisers are consistently sharing personal insight and updates on trends within insurance and employee benefits on their personal LinkedIn pages and we share articles and knowledge on our company page.
How do you go about finding content to share?
At HAWK Advisers, we consistently post on topics that provide meaning to who we are and what we do. With that being said, we have created a consistent schedule of content based on what day it is.
Our Facebook content highlights motivational Monday quotes, topics within insurance or industries on Tuesday, wellness insight on Wednesday, insurance tips and knowledge on Thursday or a local article on Roanoke, and Friday is our chance to feature another business in our community that we believe deserves a "follow" and the spotlight.
When you have a schedule and a plan to your social media, finding content to share on your pages becomes less daunting. However, keeping it personal and getting off schedule when the opportunity arises is also important - sharing those "in the moment" and Behind the scenes" posts.
We love to share our own blog posts - written by members of our team, we love to look at our insurance carriers for informative articles and updates, and we love to tap into our community to find local content.
How often do you share Selective content?
We share Selective content about once a week - we really enjoy the partnership that Selective provides and the wealth of knowledge across personal and business insurance topics.
Why is it important for your insurance agency to be frequently posting on social media?
It is so important for us to have a presence on social media for a number of reasons. HAWK Advisers truly loves to support the local community. Being on social media provides us the platform to stay engaged with our community and aware of the ways we can support one another. It brings awareness to our company, our team, and helps us live our mission to the fullest - to be the most responsive, engaging independent insurance agency provider of risk management and insurance solutions. (Note: HAWK Advisers' performance in responsiveness and engagement is strong, as measured by Selective's "Voice of the Customer" survey results.)
What makes Selective one of your choices?
The writing is clear, easy to read, and the perfect length. Selective does a great job being user friendly to the independent insurance agency.
The line below is from one of the recent articles we shared from Selective. It means so much to see this line at the end of [the] articles. We really appreciate Selective's always sharing the value behind having an independent agent.
How often does your insurance agency try to post on social media?
Our agency posts on Facebook five times per week and LinkedIn three times per week. We find it important to consistently create and share content that not only helps bring awareness to subjects our clients can benefit from - but also share about the wonderful community we are a part of, Roanoke, VA!
What social media platforms does your insurance agency most frequently post on?
The platforms we are currently active on are Facebook and LinkedIn. We love Facebook to engage with our local businesses and local community members. We utilize LinkedIn to share emerging trends. Our advisers are consistently sharing personal insight and updates on trends within insurance and employee benefits on their personal LinkedIn pages and we share articles and knowledge on our company page.
How do you go about finding content to share?
At HAWK Advisers, we consistently post on topics that provide meaning to who we are and what we do. With that being said, we have created a consistent schedule of content based on what day it is.
Our Facebook content highlights motivational Monday quotes, topics within insurance or industries on Tuesday, wellness insight on Wednesday, insurance tips and knowledge on Thursday or a local article on Roanoke, and Friday is our chance to feature another business in our community that we believe deserves a "follow" and the spotlight.
When you have a schedule and a plan to your social media, finding content to share on your pages becomes less daunting. However, keeping it personal and getting off schedule when the opportunity arises is also important - sharing those "in the moment" and Behind the scenes" posts.
We love to share our own blog posts - written by members of our team, we love to look at our insurance carriers for informative articles and updates, and we love to tap into our community to find local content.
How often do you share Selective content?
We share Selective content about once a week - we really enjoy the partnership that Selective provides and the wealth of knowledge across personal and business insurance topics.
Why is it important for your insurance agency to be frequently posting on social media?
It is so important for us to have a presence on social media for a number of reasons. HAWK Advisers truly loves to support the local community. Being on social media provides us the platform to stay engaged with our community and aware of the ways we can support one another. It brings awareness to our company, our team, and helps us live our mission to the fullest - to be the most responsive, engaging independent insurance agency provider of risk management and insurance solutions. (Note: HAWK Advisers' performance in responsiveness and engagement is strong, as measured by Selective's "Voice of the Customer" survey results.)
What makes Selective one of your choices?
The writing is clear, easy to read, and the perfect length. Selective does a great job being user friendly to the independent insurance agency.
The line below is from one of the recent articles we shared from Selective. It means so much to see this line at the end of [the] articles. We really appreciate Selective's always sharing the value behind having an independent agent.
"All of these matters can be highly difficult to navigate alone. Your independent agent will be able to guide you through the steps you need to ensure you have the proper coverage. Don't have an agent? Click here to find a local agent."
A key reason Selective creates posts on social media is to provide relevant, engaging, and industry-related content to support you, our agency partners. Sharing content on your agency social media pages shows clients and prospects that you care about the things that are important to them, which helps to build relationships without using hard-sell tactics.
If you would like to be featured on Selective's agency spotlight in News You Can Use, continue to share and post content from social.selective.com or our Facebook, LinkedIn, or Twitter pages.
