With the rise of the digital advertising era, local marketing is more powerful and important than ever. Small businesses have opportunities available at their fingertips to connect with local customers and maintain engagement over time.
Here are a few tips to successfully market your business in a local area through digital tools:
Build your digital foundation
Small Biz Trends, a website devoted to small business news and tips, explains local marketing in the digital age is driven by technical skills. The source urges business owners to focus on building a stellar website for both for the audience and for the search engine. When someone is searching for your field of business, whether your business appears – and what appears – is important. Taking search engine optimization into account when creating your website will give you the boost you need in your local market.
Because many small business owners will have little to no experience in developing websites or tailoring them to a specific region, use of a professional service provider is suggested. Localization for search-related matters is highly technical with many moving parts, including the types of content used within landing pages.
The site also suggests using responsive design on the website to ensure local mobile device users can view the website properly.
Leverage social and search tools
Two of the best tools available to small businesses looking to market locally are Google Ads and Facebook. Let's take a quick look at each:
Take it to the next level
Some digital ventures can transcend the marketing basics and enter into the realm of stronger engagement and brand recognition. Consider leveraging these tactics for an even stronger local, digitally driven advertising strategy:
Remember, in all of the matters listed above, there is no replacement for technical skill. If you have not handled these projects in the past, make sure you are using an outsourced service provider to get the job done.
Here are a few tips to successfully market your business in a local area through digital tools:
Build your digital foundation
Small Biz Trends, a website devoted to small business news and tips, explains local marketing in the digital age is driven by technical skills. The source urges business owners to focus on building a stellar website for both for the audience and for the search engine. When someone is searching for your field of business, whether your business appears – and what appears – is important. Taking search engine optimization into account when creating your website will give you the boost you need in your local market.
Because many small business owners will have little to no experience in developing websites or tailoring them to a specific region, use of a professional service provider is suggested. Localization for search-related matters is highly technical with many moving parts, including the types of content used within landing pages.
The site also suggests using responsive design on the website to ensure local mobile device users can view the website properly.
Leverage social and search tools
Two of the best tools available to small businesses looking to market locally are Google Ads and Facebook. Let's take a quick look at each:
- Google Ads: This paid search tool allows business owners to focus their search-related ads at specific geographic locations. More information about how to use Google Ads for local marketing can be found through the service's main webpage.
- Facebook Ads: Social media giant Facebook offers a Local Awareness Ad option that not only allows you to send marketing collateral out to your local market, but also identify new prospects that were otherwise hidden. Details on using the service and its benefits can be found through the company's website.
Take it to the next level
Some digital ventures can transcend the marketing basics and enter into the realm of stronger engagement and brand recognition. Consider leveraging these tactics for an even stronger local, digitally driven advertising strategy:
- Conduct customer testimonials with a video marketing service provider and incorporate the finished products within your website and general branding procedures.
- Host events on a monthly basis to bring customers into your business, and send out email blasts or social media ads to your customers encouraging them to attend.
- Piggy-back on big events in the town, such as parades and fairs. By supporting these activities through your digital marketing programs, you will be further establishing yourself as a local company in the eyes of the community.
Remember, in all of the matters listed above, there is no replacement for technical skill. If you have not handled these projects in the past, make sure you are using an outsourced service provider to get the job done.
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