A successful business is much more than the sum of its parts, something that satisfied employees come to realize in the days after being hired. Still, these "parts" are typically the first elements job seekers investigate when determining the best places to work.
Representing approximately one-fourth of the U.S. population, millennials account for a major segment of job hunters, who are looking for as close to an ideal package as possible. Here are some of the attributes that millennials hope to find in their prospective workplaces:
"83% of millennials like walking, while only 71% like driving."
The daily grind is often associated with bumper-to-bumper traffic and heavy congestion. If your business is located somewhere that they can walk or ride a bike to, you're sure to please millennials. A recent poll performed by the National Association of Realtors found 18- to 35-year-olds would rather walk than drive when it comes to their preferred mode of transportation. The survey also revealed millennials liked to be within walking distance to area restaurants and retailers.
For millennials, going green isn't just a passing fad but a way of life. In fact, a newly released survey discovered that millennials will be"key drivers" of sustainability among small and medium-sized businesses in the future.
"Millennials are on the leading edge of today's thinking and dialogue about sustainability and will greatly influence the scope and effectiveness of tomorrow's efforts," said Alex Taylor, executive vice president of Cox Enterprises, a leading media and automotive communications firm.
The Cox poll found that close to 60% of 18- to 35-year-olds are heavily invested in increasing sustainable activities in the business domain, compared to 49% of baby boomers.
Philanthropic endeavors are all about bettering society as a whole, as well as the lives of individuals in need. And when businesses initiate these efforts, millennials take notice. In fact, they're often more likely to buy from a company as a result. More than 60% of respondents in a recent poll done by Kelley Blue Book indicated they were more inclined to buy from a specific nameplate if they knew it was supporting a worthy cause.
Opportunities for volunteering
Though some may refer to them as the "me" generation, millennials would argue they're the "we" generation, as many are on the lookout for ways to give back. Nearly 85% of millennials would be willing to travel overseas to participate in volunteer programs, a recent poll conducted by Marriott International revealed. Furthermore, almost one-third of millennials would be interested in taking a charitable trip, compared to just 18% of Generation X and 17% of baby boomers.
Volunteering is particularly common among college-educated millennials. A separate study performed by the Corporation for National and Community Service found 18- to 24-year-olds who attended college volunteered at twice the rate of their peers who didn't go to colleges or universities after high school.
The hiring outlook in the U.S. is currently one of the strongest in the world. If you're among those looking to add to your ranks, possessing these attributes can get your company noticed by America's largest generation.