To first understand how to implement SEO basics within your brand website, you need to have an understanding about what exactly SEO means. Search engine optimization is a way you allow your company or brand to be searched for on the internet. With the use of keywords, you give yourself the ability to optimize your audience's search-engine results for your industry and your specific company so you can earn higher click rates on your website.
SEO is important for driving new and existing customers to your website. According to Moz, most web traffic comes from search engines such as Google.
To get started utilizing SEO basics, follow these simple suggestions:
Your website should be search engine friendly. Keywords will boost your search engine results. Think about the words that are most important in describing your company such as, its location and its actions. Then, organically work them into the text and titles of your website.
Business Insider stresses the point of creating a “web” within your own site. What they mean by this is you should create as many links as possible that can go back to other pages on your site. The more clickable your site becomes, the easier it is for you to link out to relevant searches within the internet.
Two elements that often go unattended are "meta descriptions" and "alt tags" within your posts. These sound a lot more complicated than they are. When you’re going to publish a post take advantage of the advanced settings in your website publishing system. Every back-end page of your website should include a sentence that describes the information being given. Fill in the box that asks you for the SEO title and article description. This box is asking you how you want your article to be found in the search engine. Take advantage of this access as these page descriptions are the meta descriptions.
When you’re uploading a picture to a post, be sure to create an alt tag for the image, which is just simply the image description. This helps to tag the image and boosts your SEO. Each of these points is another great way to use keywords. The more you use the same words or phrases, the better your search engine optimization becomes.
One final SEO basic that is an easy fix is the headline of each page or title of each article. These should follow the same standard for adding a subject line to an email. You want to make them short and informative. If a line is too long, it won’t read in the search engine. If someone can’t read the whole title in the search engine they will be less inclined to click on your site because they don’t know what the page is for. Stick to titling your pages with keywords to tie in all of your pages and information.
Whether you outsource or use an in-house website team, ensure these SEO tips are implemented. They can bring you higher in the search engine results and make your company more relevant.