- Many LinkedIn users see their profiles as fancy resumes that show up in a Google search rather than a dynamic web presence. As such, many users go weeks, months, or even years without updating the content on their pages.
- However, LinkedIn is still a social media site, and that means that activity is expected (if not necessarily required). Your network on LinkedIn relies on the connections you make with others, and that means staying active and attracting attention.
Much like Facebook or Twitter, it's possible to share life events, articles, updates, and more on LinkedIn. In order to keep your network engaged, do your best to post compelling, relevant content as often as possible, whether your own or from reliable industry sources. From inforgraphics about work life to market research, there are plenty of options to choose from.