Derrick Gelsomino is in charge of the social media efforts at Affiliated Insurance Managers, a Selective insurance agency partner located in Rhode Island. Gelsomino’s main focus is to post three times a week highlighting educational content, celebrations of staff members and work done in the community.
When posting new content for its Facebook and Twitter pages, Affiliated Insurance Managers tries to focus on their insurance clients' needs and relevant information about insurance. Selective offers that content via social.selective.com, making it one of the agency's resources for useful, shareable material.
"The constancy of relative and interesting content for personal lines and commercial lines clients allows us to keep up with what is going on in the insurance world while providing some great educational articles for our followers," said Gelsomino about the content on social.selective.com.
Social media has become a valuable asset to Affiliated Insurance Managers because its goal is to provide competitive insurance pricing while educating clients (including through social media platforms).
Sharing content like this on your social media pages shows clients and prospects that you care about things topics that are important to them. It can build relationships, without using hard-sell tactics. What's more, sharing digital content regularly can brand you as a subject matter expert. In fact, a key reason we create these valuable articles and infographics is to support you, our agency partner.
If you would like to be featured on our agent spotlight, continue to share and post content from social.selective.com or our Facebook, LinkedIn, or Twitter page.
When posting new content for its Facebook and Twitter pages, Affiliated Insurance Managers tries to focus on their insurance clients' needs and relevant information about insurance. Selective offers that content via social.selective.com, making it one of the agency's resources for useful, shareable material.
"The constancy of relative and interesting content for personal lines and commercial lines clients allows us to keep up with what is going on in the insurance world while providing some great educational articles for our followers," said Gelsomino about the content on social.selective.com.
Social media has become a valuable asset to Affiliated Insurance Managers because its goal is to provide competitive insurance pricing while educating clients (including through social media platforms).
Sharing content like this on your social media pages shows clients and prospects that you care about things topics that are important to them. It can build relationships, without using hard-sell tactics. What's more, sharing digital content regularly can brand you as a subject matter expert. In fact, a key reason we create these valuable articles and infographics is to support you, our agency partner.
If you would like to be featured on our agent spotlight, continue to share and post content from social.selective.com or our Facebook, LinkedIn, or Twitter page.
