Rhonda Cenci, business development and marketing manager of HMS Insurance Associates, a Selective agency partner in Maryland, runs the firm’s Facebook, LinkedIn and Twitter accounts. She tries to post a few times a week with content that is appropriate for the time and source.
“[Social media] is free marketing and advertising and gets our name out in front of a large audience,” Cenci said. “It is also useful information for our insurance clients and prospects. It lets people know we care about protecting them and we are informed of current events, changes in law, and hot topics in the news.”
Some of the content Cenci will post comes directly from social.selective.com because she finds the content from Selective to be relevant, readily available and easy to repost.
Sharing content like this on your social media pages shows clients and prospects that you care about things that are important to them. It can build relationships, without using hard-sell tactics. What’s more, sharing digital content regularly can brand you as a subject matter expert. In fact, a key reason we created these valuable articles and infographics is to support you, our insurance agency partner.
If you would like to be featured in our agent spotlight, continue to share and post content from social.selective.com or our Facebook, LinkedIn, or Twitter page.
“[Social media] is free marketing and advertising and gets our name out in front of a large audience,” Cenci said. “It is also useful information for our insurance clients and prospects. It lets people know we care about protecting them and we are informed of current events, changes in law, and hot topics in the news.”
Some of the content Cenci will post comes directly from social.selective.com because she finds the content from Selective to be relevant, readily available and easy to repost.
Sharing content like this on your social media pages shows clients and prospects that you care about things that are important to them. It can build relationships, without using hard-sell tactics. What’s more, sharing digital content regularly can brand you as a subject matter expert. In fact, a key reason we created these valuable articles and infographics is to support you, our insurance agency partner.
If you would like to be featured in our agent spotlight, continue to share and post content from social.selective.com or our Facebook, LinkedIn, or Twitter page.
