Patricia Clary, advertising and digital marketing Manager for Haylor, Fryer & Coon (HF&C), a Selective insurance agency partner with six locations based in upstate New York, takes the time to research niche markets to find topics of interest to the agency’s clients and prospects. She posts this content daily on HF&C’s social media pages and said the agency is committed to its digital marketing strategy.
“Social media gives HF&C the platform to brand ourselves and share our expertise, solutions, employment opportunities and culture with a wide audience,” Clary said. “We are also able to show our commitment to our community and employee engagement -- which is critical to our recruitment efforts.”
Clary said she focuses primarily on Twitter and LinkedIn, but also posts content on Facebook for personal lines. Having these different platforms and finding content specific to each audience can be challenging, she said. But to make her job easier, Clary includes content from social.selective.com each week and said this is because the content is relevant to customers and easily sharable.
Sharing content like this on your social media pages shows clients and prospects that your insurance agency cares about things that are important to them. It can build relationships, without using hard-sell tactics. What’s more, sharing digital content regularly can brand you as a subject matter expert. In fact, a key reason we created these valuable articles and infographics is to support you, our agency partner.
If you would like to be featured in our insurance agent spotlight, continue to share and post content from social.selective.com or our Facebook, LinkedIn, or Twitter page.
“Social media gives HF&C the platform to brand ourselves and share our expertise, solutions, employment opportunities and culture with a wide audience,” Clary said. “We are also able to show our commitment to our community and employee engagement -- which is critical to our recruitment efforts.”
Clary said she focuses primarily on Twitter and LinkedIn, but also posts content on Facebook for personal lines. Having these different platforms and finding content specific to each audience can be challenging, she said. But to make her job easier, Clary includes content from social.selective.com each week and said this is because the content is relevant to customers and easily sharable.
Sharing content like this on your social media pages shows clients and prospects that your insurance agency cares about things that are important to them. It can build relationships, without using hard-sell tactics. What’s more, sharing digital content regularly can brand you as a subject matter expert. In fact, a key reason we created these valuable articles and infographics is to support you, our agency partner.
If you would like to be featured in our insurance agent spotlight, continue to share and post content from social.selective.com or our Facebook, LinkedIn, or Twitter page.
