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With the big game right around the corner, let's look at four of the most common myths surrounding this major sporting event.
The marketing misconceptions
This particular game is known as one of the biggest events of the year in advertising. However, Advertising Age, a marketing-focused publication, explains that there are a lot of myths about advertising during the big game. The news provider explained that broadcast advertising is not the only way to gain some visibility, as one company carried out a campaign on the web ─ without purchasing a $4 million ad spot ─ and reached 10 million individuals by becoming a part of the conversation. Even small businesses can capitalize on the event, not just large ones.
Right down the drain
Last Word On Pro Football, a publication devoted to all things football, explained that some people believe the "flush effect" myth, which is the belief that everyone in the country will flush their toilet at the same exact moment during halftime, and that this will strain the nation's water supply. While there have been peaks in water usage during breaks in the game, it is nothing that will cause any damage to the nations water supply.
Plenty of beer, but not the most
Americans might believe the big game would be the biggest day of the year for beer purchases, and for good reason. However, this is false. Time, Money, a financial reporting publication, lists this event in February falls behind the sales for Labor Day and the Fourth of July.
Host cities enjoy major cash injection
Host cities do not actually make out all that well. Market Watch, a financial publication, notes that cities end up coughing up a lot more money to host a game than they see returned in sales and profit. This stands in juxtaposition to suggestions from others that the game can generate between $250 and $350 million in municipal economic gains.
The marketing misconceptions
This particular game is known as one of the biggest events of the year in advertising. However, Advertising Age, a marketing-focused publication, explains that there are a lot of myths about advertising during the big game. The news provider explained that broadcast advertising is not the only way to gain some visibility, as one company carried out a campaign on the web ─ without purchasing a $4 million ad spot ─ and reached 10 million individuals by becoming a part of the conversation. Even small businesses can capitalize on the event, not just large ones.
Right down the drain
Last Word On Pro Football, a publication devoted to all things football, explained that some people believe the "flush effect" myth, which is the belief that everyone in the country will flush their toilet at the same exact moment during halftime, and that this will strain the nation's water supply. While there have been peaks in water usage during breaks in the game, it is nothing that will cause any damage to the nations water supply.
Plenty of beer, but not the most
Americans might believe the big game would be the biggest day of the year for beer purchases, and for good reason. However, this is false. Time, Money, a financial reporting publication, lists this event in February falls behind the sales for Labor Day and the Fourth of July.
Host cities enjoy major cash injection
Host cities do not actually make out all that well. Market Watch, a financial publication, notes that cities end up coughing up a lot more money to host a game than they see returned in sales and profit. This stands in juxtaposition to suggestions from others that the game can generate between $250 and $350 million in municipal economic gains.
