The new year is a great time to launch fresh strategies that can transform your company's brand into one that is more valuable in the eyes of customers and prospects. Let's take a look at some of the ways you can revamp your marketing strategy for a highly profitable 2017.
Producing better content
Content marketing currently sits at the center of everything in the fight to achieve strong brand performance. Content marketing can provide the fuel to all other initiatives like social media, email and search engine optimization. Kuno Creative, a full-service digital marketing company, suggests setting clear and viable objectives for content marketing. According to the firm, the most-common objective among content marketers going into 2017 is lead generation. The firm recommends making a wish list for your content team and creating benchmarks and organizational efficiencies to ensure goals are reached. Having offsite brainstorming sessions and inviting other business units can not only generate new ideas, but encourage employees to become active brand ambassadors.
Kuno Creative also suggests launching new changes to the layout of blogs and website pages, as well as a quick once-over of content, to ensure that the programs stay on a positive course this coming year.
Taking email to the next level
Did you know that email marketing still comes with the highest average return on investment out of all digital advertising categories? This should motivate you to take another look at your email marketing strategy and freshen it up for 2017. Marketing Land, an online advertising publication, urges business owners to parse lists of recipients to ensure all of the addresses are still active, and consider reformatting the templates used to give your audience a fresh perspective on your brand.
Email marketing metrics tools should also be implemented as soon as possible, as these can help to ensure that your strategy gets better with each campaign.
Get real with social media
Social media marketing has become a more powerful force in the past year. You need to ensure your plan is sound for 2017. AdWeek, a marketing and brand management publication, argues that "influencer marketing," where companies will leverage customers to improve the company’s image, will be a major trend in 2017. Social media will be among the best places to cultivate and grow influencer marketing, so this should also be a priority going into the new year.
Good luck with your marketing program planning, and happy new year!
Producing better content
Content marketing currently sits at the center of everything in the fight to achieve strong brand performance. Content marketing can provide the fuel to all other initiatives like social media, email and search engine optimization. Kuno Creative, a full-service digital marketing company, suggests setting clear and viable objectives for content marketing. According to the firm, the most-common objective among content marketers going into 2017 is lead generation. The firm recommends making a wish list for your content team and creating benchmarks and organizational efficiencies to ensure goals are reached. Having offsite brainstorming sessions and inviting other business units can not only generate new ideas, but encourage employees to become active brand ambassadors.
Kuno Creative also suggests launching new changes to the layout of blogs and website pages, as well as a quick once-over of content, to ensure that the programs stay on a positive course this coming year.
Taking email to the next level
Did you know that email marketing still comes with the highest average return on investment out of all digital advertising categories? This should motivate you to take another look at your email marketing strategy and freshen it up for 2017. Marketing Land, an online advertising publication, urges business owners to parse lists of recipients to ensure all of the addresses are still active, and consider reformatting the templates used to give your audience a fresh perspective on your brand.
Email marketing metrics tools should also be implemented as soon as possible, as these can help to ensure that your strategy gets better with each campaign.
Get real with social media
Social media marketing has become a more powerful force in the past year. You need to ensure your plan is sound for 2017. AdWeek, a marketing and brand management publication, argues that "influencer marketing," where companies will leverage customers to improve the company’s image, will be a major trend in 2017. Social media will be among the best places to cultivate and grow influencer marketing, so this should also be a priority going into the new year.
Good luck with your marketing program planning, and happy new year!
