Depending upon whether you are a business owner working on branding initiatives or a consumer simply looking to express yourself to the masses, blogging is a worthwhile activity. This is as long as you truly have something to say and understand the best practices involved.
Let's break it down between commercial companies and ordinary citizens.
Your Business Needs to Blog
There are many companies that blog and take advantage of content marketing today. However, if boosting your brand's image, fueling revenue increases and improving your stature in your industry is on your to-do list, you need to know how to execute.
Here are a few essential matters to consider:
- Have a set strategy: Hinge Marketing, a branding service provider, urged companies to have a strategy in place in order to guide the blog over time. Without a strong plan in place, the content will tend to be disjointed and incoherent - especially when looking at postings across a given month or quarter.
- Target the right goals: Forbes contributor Jayson DeMers suggests that the top benefits of blogging include higher traffic from search engines, leadership stature in the industry, higher conversions and more bountiful leads. Set firm objectives before beginning your blog and understand what you wish to achieve.
- Follow best practices: Try to keep in mind that every blog post you create adds value to the reader, is written clearly and concisely, and is shared on social media at the right times. Depending on whether you promote the blog on LinkedIn, Facebook or another platform, ideal times for those websites and your specific audience will vary.
- Measure: Pay close attention to how each blog post performs in terms of page views, time on page, bounce rates and click-through rates (CTRs). Analyze what works and what needs improvement to not only increase viewership, but also get conversions through those CTRs.
For businesses, blogging is essential and they must do it right to see value. For personal bloggers, it is a bit different.
The Benefits of Personal Blogging
The best practices of personal blogging not only drastically vary from those of business posts, but also differ in topics, subject matter and themes. The benefits of following the best practices of your specific content can be immense. For example, if you run a good personal blog, you will likely enjoy the following outcomes:
- Blogging Basics 101 points out that if enough traffic comes through your site, you can generate a monetary reward from your blog by monetizing with advertisements. There are also other ways of financially benefiting from blogging such as affiliating links in your content, selling digital products and selling memberships.
- A site with the purpose of assisting bloggers, A Blog On Blogging, suggests those writing posts learn a range of skills to help grow your blog such as Search Engine Optimization.
- You can network with like-minded individuals, potentially making connections that can lead to growing your professional network.