Platform Capabilities to Consider
Social Media Today, an online publication devoted to social media news, breaks down basic social media management platform functionalities to consider when picking a tool. These pieces include analytics and reporting, ease of engaging with customers, how well the tool integrates with the channel itself, if the tool offers social post scheduling, and if the tool alerts you to any activity on your page.
Some Popular Platforms
If your business is new to social media management platforms, below is an introduction to some options in this realm. The best platform for your business will depend on your specific usage needs and budget.
- Hootsuite: A simple, all-encompassing management platform boasts 18 million users worldwide.
- Sprout Social: An intuitive social media management platform that helps handle customer service, marketing and other activities on accounts.
- Buffer: A tool targeted at businesses building brands, the company offers services to 75,000+ customers.
- Zoho Social: A platform that covers popular social media platforms, markets 6000+ ratings across software review sites.
Social media can be a daunting world for business owners, but one that can help launch your business into a new realm. If your business is ready to take the next step for building and maintaining a digital brand, a social media management platform is a good tool to have.