5 Things Your LinkedIn Page Is Missing

LinkedIn pages are critically important for businesses and professionals alike. 

​To get the most out of your customer, colleague and personal networks, you have to ensure your LinkedIn pages are aligned with best practices. This will vary depending on whether you are an individual employee or a company's owner. 

​Here are five things your LinkedIn page might be missing for each group:

​LinkedIn for organizations
​Here are the five lesser-used things you should have on your LinkedIn company page:

1. LinkedIn contributor Alex Rynne suggests including multimedia, such as videos of interest, directly on your company page. 
2. The author also pointed out that banners need to be more than just the company name, and be "living," in a way. He recommends adding several images to the banner on the home page and cycling through new ones every so often. 
3. Rynne notes that tracking codes on links posted on the company page can be invaluable. These are essentially links that have a special code at the end to better track interactions and user behaviors, thereby guiding the company toward stronger performances on its LinkedIn pages. If you have never used tracking links before, you'll need to learn about how to build a URL. This article from HubSpot provides all the information you'll need to create a tracking link for LinkedIn. 
4. Hootsuite, a social media managment software provider, urges businesses to take advantage of LinkedIn's "Showcase Pages," which are components of main pages that essentially spotlight products and services a company offers. 
5. The social media marketing platform provider also points out that SlideShare profile pages should be accessible from the company's main site. SlideShare presentations are highly popular among businesses on LinkedIn, and audience members need to be directed toward these assets. 

These steps can help a business, but what about professional pages?

LinkedIn for professionals
​Along with making sure your profile is up to date and complete, here are five things you need to add to your LinkedIn page today:

1. Top Dog Social Media, a site devoted to social media best practices, suggests turning off the "viewers of the this profile also viewed" box to ensure recruiters do not leave your page to go to a competing candidate. 
2. The site also suggests editing skills and endorsements to bring the most important ones to the top. Don't forget to use spell check and grammar check features to ensure your copy quality is up to snuff. 
3. LinkedIn tells users to make sure recommendations show up on their profile pages. 
4. Forbes, a business magazine, states high-quality, professional profile photos are a must.
5. Rainmaker, a podcast, notes professional summaries are now available, and users should make sure they take advantage by using language that is compelling and accurately describes their experience and expertise. 

Staying active and making new connections on the platform is particularly crucial. By taking these steps, businesses and professionals alike can further their social media stature.