Your visitors can be prospective or existing customers seeking to get in touch for service or for information about you or your products/services. To serve as many visitors as possible for your business or professional organization’s website, consider these must-have features:
1. Quality Content
Give the visitors to your site information they need and answers they want. An example would be a blog or other website content can provide in the online world the things that many business owners and professionals do in person:
- Address the needs of current and prospective customers
- Answer queries relevant to the industry or topic
- Highlight the expertise of the organization’s people
2. Call to Action
Many businesses and brands want their website visitors to buy into their service or to have their customers contact them. Getting a message that a customer wants your products or services is about as rewarding a response as you can get to your website. But your site visitors might not be there yet. That’s especially true if you’re selling services (legal services, for instance) or a complex product.
So give your website visitors preliminary calls to action, such as:
- View related content on the site
- Read what other customers have to say about the product/service
- Get a product description or details
- Ask about product delivery, service customization or other feature
- Chat now
3. Mobile-Friendly Site
Most consumers want and expect to have a multi-channel experience. That means visitors want to be able to access the same information on a smart phone as on a desktop computer. And many more consumers are dubbed “mobile first” – that is, they tend to visit websites first from a mobile device. Website providers can provide the capability to make your site mobile ready. A mobile-friendly site is also called “responsive” because it will “respond” and resize to fit the screen of computer, tablet or phone on which the user is viewing it.
4. FAQ Page
Prospective and current customers of your business or brand have a lot of questions. As you hear these commonly asked questions from phone or via email, start typing them up into a list. Once you have those questions, then offer clear answers.
Some example of topics that would be featured on the FAQ page are address, phone number, hours of operation, social media links, and much more. Having a FAQ page will reduce the number of calls and emails that you may experience. It will also save time for the customer.
Businesses and professionals can add other useful website features. But this list of four important website features is a good starting point. To learn more about SEO and other digital marketing needs, visit our digital toolbox.