Launching your own mobile app is a great way to attract attention, improve the user experience and enhance your services. Customers love mobile apps, with 26% of consumers utilizing a branded app for market research and 89% of mobile device usage spent on branded apps.
Unless you're a development pro, you probably won't be able to build an app by yourself. In order to truly create an effective, user-friendly interface that can achieve your needs, working with the right development vendors can help you get your concept off the ground. When you want to create an experience that keeps your customers engaged and interested, an app is the best possible way.
What to Look for in Your Mobile App
But as with most things in digital marketing, you need a solid plan. Here is some criteria to consider when mapping out your mobile app.
The right app can make all the difference, especially when it comes to marketing in the digital era. A carefully crafted mobile app can help you stand out from the crowd, superseding your competition and offering must-have services to your customers. With the right approach to planning, it's possible to launch a product that redefines the way your brand does business.
Unless you're a development pro, you probably won't be able to build an app by yourself. In order to truly create an effective, user-friendly interface that can achieve your needs, working with the right development vendors can help you get your concept off the ground. When you want to create an experience that keeps your customers engaged and interested, an app is the best possible way.
What to Look for in Your Mobile App
But as with most things in digital marketing, you need a solid plan. Here is some criteria to consider when mapping out your mobile app.
- Budget: As a small business, you have a limited budget to dedicate to a mobile app. To best make use of the funds you have available, determine how much you are willing to invest in development and maintenance. Some platforms use a monthly payment feature, ranging from a few dollars to several hundred a month, while others charge a one-time fee.
- Layout: The layout for your app should truly encapsulate your brand identity, ranging from colors and style to the menus and tabs you need. Consider how you want your brand to be viewed, and what you can do to provide a comprehensive experience for your users. For example, will you have the main functions available on the home screen, or use drop-down navigational tools?
- Features: Features are among the most-important parts of your app. If you can't offer anything of value, your customers will be left underwhelmed. While what you can offer will ultimately be up to you, some options to consider include:
- Special Deals/Coupons
- Get info
- Send feedback
- Ask a question
The right app can make all the difference, especially when it comes to marketing in the digital era. A carefully crafted mobile app can help you stand out from the crowd, superseding your competition and offering must-have services to your customers. With the right approach to planning, it's possible to launch a product that redefines the way your brand does business.
