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Developing brand awareness is crucial to the success of any company. SEO stands for search engine optimization and it is a great way to place your business in the same search fields as other businesses related to it.
To first understand how to implement SEO basics within your brand website, you need to have an understanding about what exactly SEO means. Search engine optimization is a way you allow your company or brand to be searched for on the internet. With the use of keywords, you give yourself the ability to optimize your audience's search-engine results for your industry and your specific company so you can earn higher click rates on your website.
SEO is important for driving new and existing customers to your website. According to Moz, most web traffic comes from search engines such as Google and Bing.
To get started utilizing SEO basics, follow these simple suggestions:
1. Search Engine Friendly Website
Keywords that relate to your business will boost your search engine results on Google. Think about the words that are most important in describing your company such as, the location, the field that you are in, and the benefits you offer audience. Organically work these factors into the text and titles of your website by creating blog posts that relate to your business.
2. Start Link Building
Link building is pretty simple to understand. It means you can create links on your site linking back to each other on your own site. You should create as many links as possible that can go back to other pages on your site. The more clicks your site gets, the easier it is for you to link out to relevant searches within the internet.
3. Focus on Meta Descriptions and Alt Tags
Two elements that often go unattended are meta descriptions and alt tags within your pages and posts on your website. On the back-end page of your website, include a sentence that describes the information being given. Fill in the box that asks you for the SEO title and article description. This box is asking you how you want your article to be found in the search engine. Take advantage of this access as these page descriptions are the meta descriptions. Use keywords that describe your business or brand.
When you’re uploading a picture to a post, be sure to create an alt tag for the image, which is just simply the image description. This helps to tag the image and boosts your SEO. Each of these points is another great way to use keywords. The more you use the same words or phrases, the better your search engine optimization becomes.
4. Have Short Titles and Page Names
These should follow the same standard for adding a subject line to an email. You want to make them short and informative. If a line is too long, it won’t read in the search engine. If someone can’t read the whole title in the search engine they will be less inclined to click on your site because they don’t know what the page is for. Stick to titling your pages with keywords to tie in all of your pages and information.
Whether you outsource or use an in-house website team, ensure these SEO tips are implemented. They can bring you higher in the search engine results and make your company more relevant. To learn more about SEO and other digital marketing needs, visit our digital toolbox.
To first understand how to implement SEO basics within your brand website, you need to have an understanding about what exactly SEO means. Search engine optimization is a way you allow your company or brand to be searched for on the internet. With the use of keywords, you give yourself the ability to optimize your audience's search-engine results for your industry and your specific company so you can earn higher click rates on your website.
SEO is important for driving new and existing customers to your website. According to Moz, most web traffic comes from search engines such as Google and Bing.
To get started utilizing SEO basics, follow these simple suggestions:
1. Search Engine Friendly Website
Keywords that relate to your business will boost your search engine results on Google. Think about the words that are most important in describing your company such as, the location, the field that you are in, and the benefits you offer audience. Organically work these factors into the text and titles of your website by creating blog posts that relate to your business.
2. Start Link Building
Link building is pretty simple to understand. It means you can create links on your site linking back to each other on your own site. You should create as many links as possible that can go back to other pages on your site. The more clicks your site gets, the easier it is for you to link out to relevant searches within the internet.
3. Focus on Meta Descriptions and Alt Tags
Two elements that often go unattended are meta descriptions and alt tags within your pages and posts on your website. On the back-end page of your website, include a sentence that describes the information being given. Fill in the box that asks you for the SEO title and article description. This box is asking you how you want your article to be found in the search engine. Take advantage of this access as these page descriptions are the meta descriptions. Use keywords that describe your business or brand.
When you’re uploading a picture to a post, be sure to create an alt tag for the image, which is just simply the image description. This helps to tag the image and boosts your SEO. Each of these points is another great way to use keywords. The more you use the same words or phrases, the better your search engine optimization becomes.
4. Have Short Titles and Page Names
These should follow the same standard for adding a subject line to an email. You want to make them short and informative. If a line is too long, it won’t read in the search engine. If someone can’t read the whole title in the search engine they will be less inclined to click on your site because they don’t know what the page is for. Stick to titling your pages with keywords to tie in all of your pages and information.
Whether you outsource or use an in-house website team, ensure these SEO tips are implemented. They can bring you higher in the search engine results and make your company more relevant. To learn more about SEO and other digital marketing needs, visit our digital toolbox.
