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Your digital Toolbox

Make your company and expertise more visible on the internet and in social media.
Use Selective’s digital toolbox -- stocked with digital marketing tips and tools -- to engage current customers and find new ones.

​This resource library is separated into four key areas in the tabs below: Social media, website, email marketing and mobile.

Articles are also organized by experience level:

BEGIN: For those who are brand new to social, web, email marketing and mobile, this section includes articles that cover the basics, from setting up accounts to basic digital terminology.

BUILD: For those who have started digital marketing, but may not know what to do next, this section includes articles such as growing followers to crafting a good subject line.
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GROW: For those well underway with digital marketing, this section includes articles to help a business take the next step such as using targeted social ads to running your business from a mobile phone.

Click any of the tabs below to get started. ​ If you're looking for content to share on your social sites, newsletters, website or blog, check out the Selective Social Feed tab.

New: A guide to building a powerful LinkedIn Profile!

If you want to create a professional persona that can improve your reputation both in your industry as well as to your clients, LinkedIn can be the secret weapon you didn't know you needed.

​Learn best practices for photos, headlines, summary, connections and more. Click here to start building a powerful Linkedin® profile!
  • Social Media
  • Website
  • Email Marketing
  • Mobile
  • Selective Social Feed
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It’s not enough to just have a website anymore.  Simply put, social media marketing is an essential part of doing business and allows you to reach your target market up close and personal. It will get you more sales and connect you to customers that you didn't know existed and customers that didn't know you existed.

​Browse or search our articles for tools and tips - from getting started to creating ads and policies.​ 
Your website is the embodiment of your company. Without a reputable website for customers to reference, your company will not be taken seriously. In today’s world consumers want to see everything online before they feel the need to pick up the phone or go to a store in person. Having an easy-to-navigate website will help to drive more business. It takes time to build and update a website, but it’s worth the time.
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Browse or search our articles for tools and tips on launching your website. 
Almost everyone is going paperless. Email marketing provides you with trackable information to determine how successful a campaign is by measuring email opens and email engagement. Help your business to grow by utilizing email marketing strategies.
​Browse or search our articles for tool and tips on how to integrate email marketing into your business. 
No one is ever without their smartphone, which is why your company should take advantage of consumers’ use of mobile devices. The quicker someone can access your company on their mobile, the better it is for you. Whether you decide to launch an app or create mobile payments, your customers will respond positively.
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Browse or search our articles for tools and tips on how to make your company mobile. 

Want to learn more?

Contact our social media team for questions, tips, or to discuss how we can help with your social media and digital marketing strategy. Email us now.

Getting social with our agents

Selective highlights our agencies that are active on social media and with digital marketing.  Click here ​to check out what our agents are doing on social media or to learn how to be featured.
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