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Your digital Toolbox

Make your company and expertise more visible on the internet and in social media.
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Use Selective’s digital toolbox -- stocked with digital marketing tips and tools -- to engage current customers and find new ones.

​This resource library is separated into four key areas in the tabs below: Social media, website, email marketing and mobile.

Articles are also organized by experience level:

BEGIN: For those who are brand new to social, web, email marketing and mobile, this section includes articles that cover the basics, from setting up accounts to basic digital terminology.

BUILD: For those who have started digital marketing, but may not know what to do next, this section includes articles such as growing followers to crafting a good subject line.
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GROW: For those well underway with digital marketing, this section includes articles to help a business take the next step such as using targeted social ads to running your business from a mobile phone.

Click any of the tabs below to get started. ​ If you're looking for content to share on your social sites, newsletters, website or blog, check out the Selective Social Feed tab.

New: A guide to building a powerful LinkedIn Profile!

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If you want to create a professional persona that can improve your reputation both in your industry as well as to your clients, LinkedIn can be the secret weapon you didn't know you needed.

​Learn best practices for photos, headlines, summary, connections and more. Click here to start building a powerful Linkedin® profile!
  • Social Media
  • Website
  • Email Marketing
  • Mobile
  • Selective Social Feed
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It’s not enough to just have a website anymore.  Simply put, social media marketing is an essential part of doing business and allows you to reach your target market up close and personal. It will get you more sales and connect you to customers that you didn't know existed and customers that didn't know you existed.

​Browse or search our articles for tools and tips - from getting started to creating ads and policies.​ 
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Begin: How  to get started

Get Started With Social Media
Social Media Basics For Small Businesses
Setting Up Social Media Accounts
Which Social Media Sites Should You Use?
How To Do Social Media Wrong
Social Media Management Platforms

Build: Take The Next Step

Connect With Your Audience With Social Media
5 Things Your LinkedIn Page Is Missing
Developing a Social Media Policy
The Basics of Content Marketing 
Creating a Social Media Response Plan
Should You Automate Your Platforms?

Grow: INCREASE FOLLOWERS

Grow Your Business With Social Media
Should You Use Facebook Ads?
10 Twitter Best Practices
Social Media Helps Screen Employees
Leveraging LinkedIn For Lead Generation
How To Grow Your Followers
Go Live – With Facebook
More Articles
Your website is the embodiment of your company. Without a reputable website for customers to reference, your company will not be taken seriously. In today’s world consumers want to see everything online before they feel the need to pick up the phone or go to a store in person. Having an easy-to-navigate website will help to drive more business. It takes time to build and update a website, but it’s worth the time.
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Browse or search our articles for tools and tips on launching your website. 

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Begin: How to Get Started

How To Begin Your Website
Should You Create Your Own Website?
5 Best DIY Website Builders
How To Outsource Web Design

Build: Take the Next Step

How To Build Your Website
Seach Engine Optimization Basics
The 3 Basics Of Google Analytics
4 Must-Have Features For Your Website

Grow: Build Your Online Presence

How To Grow Your Website
Should You Become A Blogger?
Step Up Your Link Building Game
Tracking Your Digital Footprint
7 Tips to Improve Your SERP
More Articles
Almost everyone is going paperless. Email marketing provides you with trackable information to determine how successful a campaign is by measuring email opens and email engagement. Help your business to grow by utilizing email marketing strategies.
​Browse or search our articles for tool and tips on how to integrate email marketing into your business. 
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Begin: How to Get Started

How to Begin Email Marketing
A Beginners Guide To Email Marketing
5 Best Vendors For Email Marketing
The Steadfast Laws of Email Marketing

Build: Take The Next Step

How to Build Email Marketing
Crafting A Clickable Email Subject Line
10 Email Marketing Tips
The Secret To Great Email Lists

Grow: Make Your Emails Read

How To Grow Your Email Marketing
A/B Email Testing
Mastering The Art of Email Marketing
How to Set Up Automated Emails
More Articles
No one is ever without their smartphone, which is why your company should take advantage of consumers’ use of mobile devices. The quicker someone can access your company on their mobile, the better it is for you. Whether you decide to launch an app or create mobile payments, your customers will respond positively.
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Browse or search our articles for tools and tips on how to make your company mobile. 

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Begin: How To Get Started

How To Begin Being Mobile Friendly
Should You Have A Mobile App? 
5 Apps Every Business Owner Needs
Why You Need Responsive Web Design

Build: Take The Next Step

How To Build A Mobile Strategy
Pressing Send On Mobile Deals
Accepting Mobile Payments
How To Launch Mobile  App 

Grow: Take Your COmpany Mobile

How To Grow Your Mobile Strategy
QR Codes: How To Use Them
The Basics Of Text Campaigns
Running A Business From Your Phone
More Articles

Want to learn more?

Contact our social media team for questions, tips, or to discuss how we can help with your social media and digital marketing strategy. Email us now.

Getting social with our agents

Selective highlights our agencies that are active on social media and with digital marketing.  Click here ​to check out what our agents are doing on social media or to learn how to be featured.
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  • Business
  • Auto
  • Home
  • Digital Toolbox
    • LinkedIn Best Practices
  • Flood
    • Hurricane Preparedness
  • Infographics
  • Prep Guides
    • Spring Maintenance Guide
    • Fire Prevention & Safety
    • Winter Preparation For Your Home
    • Winter Preparation For Your Business
    • Winter Preparation For Your Vehicle
    • Hurricane Preparation