Like most social media pages, LinkedIn provides a way for you to customize the basic information available about yourself, including your name, URL, and headline.
As a professional network, your LinkedIn name shouldn't be anything cutesy or casual; instead, you need to make sure your profile reflects the name you go by professionally. As a rule of thumb, put whatever you would normally use on your resume on your LinkedIn page.
The headline is the information that is available directly below your name, providing a high-level snapshot into your career persona. Some people choose to keep it simple here, sticking with a job title or area of expertise, but experts say that this field should be quick, informative, and able to capture these data points:
As a professional network, your LinkedIn name shouldn't be anything cutesy or casual; instead, you need to make sure your profile reflects the name you go by professionally. As a rule of thumb, put whatever you would normally use on your resume on your LinkedIn page.
The headline is the information that is available directly below your name, providing a high-level snapshot into your career persona. Some people choose to keep it simple here, sticking with a job title or area of expertise, but experts say that this field should be quick, informative, and able to capture these data points:
- What you are
- Whom you help
- How you can make a difference
- Proof you are credible
Your LinkedIn URL is also customizable; simply click on "Edit your public profile" to the far right to choose something a little more personal. With up to 30 characters to use, you can make your URL pretty much anything you want. Your full name is the best possible option for your URL. But a name that includes a middle initial or professional certification, like “firstnamelastnameCPA,” can help you stand apart. Still no options? Consider adding your zip code or birth year. Just be sure to leave off unprofessional nicknames!
