If you want to create a professional persona that can improve your reputation both in your industry as well as to your clients, LinkedIn® can be the secret weapon you didn't know you needed.
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As a social media site devoted to your role as a pro in your field, your LinkedIn® profile can drive leads, boost your credibility, and keep clients interested in what you have to offer.

Here's how to build a killer profile that will attract the attention you need to succeed.

Photos

Your profile is the first thing people will see when visiting your profile. Make sure yours is appropriate and professional. 

Recommendations

Establish yourself as a professional and an influencer by requesting recommendations at least once a month.

Name, URL & Headline

LinkedIn allows you to customize your URL and headline.  This is a chance to brand yourself and describe what you do.

Connections 

Connecting with former and current colleagues, friends and other people you have done business with is crucial. 

Summary & Experience

This is the place to highlight where you have been and what you have done. It's also the best place to add keywords.

Stay active

Don't just leave your profile there. Join groups and interact with others by commenting, liking and sharing content. 
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